under the radar, this summer it signed Matefit Herbal Tea as its official herbal tea partner
The acquisition is a blow for the UFC as it will seek to replace Xyience with another “official energy drink sponsor.” We will see how the UFC will do and how soon it can find a replacement. It is interesting to note that Big Red apparently will continue to seek out the sports demo but will not continue the sponsorship with the UFC.
Although this went under the radar, this summer it signed Matefit Herbal Tea as its “official herbal tea partner.” The partnership is only for one year and at this point has far less brand recognition.
MMA Payout will keep you posted on this story as it continues.